Jessica Farron
Jessica has over 20 years of experience in digital and retail marketing from start-ups to large corporate brands, including The North Face, Pottery Barn, Piperlime and Banana Republic. In addition to leading marketing and creative teams, her career includes building innovative CRM platforms, developing digital acquisition programs and launching effective brand activation campaigns across all marketing channels.
As an advisor and investor, Jessica is focused on what’s next across many categories with a particular focus on digital retail evolution, health and wellness, functional food, and technology targeted to help brands build better customer experiences. Having overseen significant marketing programs, Jessica has a keen sense of what it takes to deliver a game-changing and productive consumer experience.
Personally, Jessica is focused on education and serves on boards of CCA (California College of the Arts) and her children’s school.
Jessica graduated from Boston University with a B.S.B.A in Finance and currently lives in San Francisco with her husband and two daughters. Jessica is a self described content junkie who loves to read, travel and study new languages.